The overall objective of this course is that students increase their confidence in their ability to create a start-up by solving high impact problems and defining its business model. The FEEL^TM methodology, used in this course, provides students with a hands-on opportunity and a real world application of the entrepreneurship mindset. The course will help students define a start-up that creates value for co-founders while creating a forum for mentorship and knowledge exchange. The course is structured as a process to define the startup's business model, the creation of a business canvas, and an investor pitch deck. Students will be guided on the use of tools to manage team building/dynamics, market fit, scaling, user insight generation, pitching, and the FEEL^TM's modified business model generation canvas(*). Students will be working in teams. Team members can be fellow students or outside the classroom partners. This course will also provide students with an understanding, guidance, and access to resources in the University of Toronto's start-up eco-system, featuring the Entrepreneurship Hatchery at the Faculty of Applied Science and Engineering.