This course will introduce students to the development of a wide range of product categories. While the focus will be on drugs, the course will also touch upon medical devices, digital health, big data in health, medical apps, biomarkers, medical marketing, treatment guidelines, screening tools and diagnostics. Understanding clinical trial design and the regulatory pathway through the US FDA is a major focus of the course. Reimbursement is introduced for both drugs and medical devices. Each year, this course is usually able to negotiate some major project opportunities from teaching hospitals students can tackle, to expose them to the clinical world, an important target customer environment of pharmaceutical companies.