This course will introduce students to the development of a wide range of product categories and topics pertaining to the commercialisation of health­care products. The course will touch upon medical devices, wearable technology, clinical trial design, biopharmaceuticals, digital health, big data in health, medical apps, biomarkers, medical marketing, treatment guidelines, screening tools, diagnostics, and social listening. Understanding clinical trial design and the regulatory pathway through the US FDA is a major focus of the course. There will be an emphasis on digital health regulation. The course will also introduce students to 3D printing and its applications in health care. Students will be required to get familiar with the digital modelling tool Blender. Students will explore segmentation of physicians based on their clinical practices, drawing upon some of their data science training. The major project for the course will focus on the use of social listening for a product to derive insights into different issues based on the expressed interests of an industry partner. Students will be required to develop a strong level of mastery with the social listening tool Brandwatch and combine that with their foundational knowledge in the course, along with their data science training, to derive insights.