This foundational course introduces students to a broad range of the critical managerial concepts that are required to operate sucessfully in today's biotechnologically focused organizations. Topics covered include forms of business ownership, an introduction to financial statements, auditor reports, financial statement analysis, ratio analysis, time value of money, net present value, internal rate of return, projected statements, marketing math, market segmentation, product positioning, the marketing mix, pricing decisions, channel strategies, customer value propositions, competitive strategies, marketing in the age of artificial intelligence, as well as some aspects of strategic manage­ment and organis­ational alignment. Theory and application are combined through the use of readings, case studies, in-class discussions and presentations, as well as a team project.