This course provides a hands-on exploration of artificial intelligence (AI) and machine learning (ML) through practical case studies. Students will analyze real-world scenarios to understand how AI and ML are applied in a number of ways including, as a few examples, sport performance optimization, athlete services, injury prevention and rehabilitation, fan and community engagement, and business and financial decision making.

This course emphasizes the use of cutting-edge AI tools and data-driven techniques applied in sport settings. By engaging with case studies and industry insights, this experience-based approach ensures students gain firsthand knowledge of how AI is transforming sport analytics and prepares them for careers in this rapidly growing field.