MMI2000H: Product Management by Design

In this course, we will begin by looking at the concept of innovation, particularly those that arise from deep knowledge, such as what could arise from university research. By examining the movement from research results to products and services that benefit society, students will get an appreciation of the potential impact of knowledge, be it from their own results or from others. We will examine where ideas come from, and students will learn to investigate and refine ideas with consideration of the needs of society, and then organize into teams of their choice to tackle a project that has been identified and refined. Ideally, students with stronger interest in research will work with those with a more business background, but this is not required. Lectures and workshops will introduce entrepreneurial topics in a practical way, with students applying the concepts to specifically examine the feasibility of creating a startup or an organization, for profit or not-for-profit.

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