This course offers students an immersive introduction to entrepreneurial strategy. It focuses on a practical and methodical way of navigating the essential decisions entrepreneurs must make. The course guides students through the process of transforming their novel technologies (e.g., drug, medical device, digital health technology) into viable business ventures. Unlike traditional strategies, entrepreneurial strategy emphasizes the importance of experimentation and data gathering on your target market. The course focuses on four critical dimensions: your target customer, your competition, your technology, and your organizational structure. These dimensions are interconnected and essential for creating and capturing the value of a technology.

Adapted with permission from the Entrepreneurial Strategy Course developed by Professor Joshua Gans and the Creative Destruction Lab at the Rotman School of Management, this course combines informative lectures with firsthand insights from founders and entrepreneurs. Additionally, students will engage in group activities, analyzing various start-ups and mapping to one or more entrepreneurial strategies. This practical approach will not only equip students with theoretical knowledge but also challenge them to apply these strategies to their current scientific projects. By the end of the course, students will be better prepared to navigate and lead in the dynamic world of start-ups.