Why do some companies consistently outperform their rivals? Understanding the causes of persistent performance differences between firms is the central objective of scholarly research in strategic management. Maximizing the market value of your firm is the central objective of the strategic manager. This course is designed to bring these objectives together by equipping you with the most sophisticated and up-to-date research-based explanations on the causes of superior firm performance and empowering you to apply this knowledge to make better strategic decisions in the real world.