This course offers an immersive introduction to business analytics and coding, with a focus on using Python. Designed for business students, this hands-on course builds essential skills in data analysis, data manipulation, and machine learning, using industry-standard tools like Jupyter Notebook and DataCamp. Through real-world cases and projects, students will gain practical experience in analyzing data, generating insights, and presenting results. By the end of this course, students will have a robust foundation to pursue advanced analytics courses and apply data-driven decision-making in various business contexts.