"Corporation 360°" is a chance to analyze a firm from many perspectives (360 degrees). In business school, we tend to look at corporations in one facet or another by studying strategy, operations, marketing, organizational behaviour, or finance without considering the trade-offs that are created by choices in one area for impacts in other areas. What new insights emerge when we examine one company from multiple perspectives? And, further, what insights develop when we compare the corporation as an engine for creating and capturing private value (and thus providing returns to the shareholder) to that of the corporation as embedded in society and therefore affecting value creation (or destruction) at the public level?