This is a must-take for everyone remotely interested in marketing as it covers grounded events, discussions, and frameworks that are crucial in building a toolkit that’s useful for marketing professionals as we will cover current and emerging technologies (A/R, V/R, A/I, Machine Learning, and Digital Technologies). If students seek a career in marketing, they should take this course. If students plan to work with Marcomm (Marketing Communications) as a general manager, consultant or communication expert, they should take this course. If students are interested in transforming marketing through digital disruption, they should take this course.