This course is for students who plan to work in financial services, consulting, venture capital or strategy roles, as well as those generally interested in the startup space, digital disruption and innovation. Fintech Marketing explores the number one issue for CEOs of every successful player in financial services: the onslaught from a wave of well-funded, disruptive startups looking to carve out their most profitable lines of business. The course addresses this from the perspective of disruptors, established financial institutions and venture capital firms, looking at issues of customer segmentation, positioning, product development (including minimum viable products), pricing, distribution, customer acquisition, scaling of offerings and competitive insulation.