Design Research and Data Storytelling — in this course, you will learn how design research helps to uncover patterns, develop insights, and inform strategies. Design research is a sub-set of qualitative research methods that focuses on studying people through rigorous observation, in-depth interviewing and collaborative co-design. Design research methodologies help us uncover deep actionable insights that de-risk the launch of new products, services and technologies. You will learn and practice ethnographic techniques to develop compelling insights, co-design solutions and apply visual analytics to tell data-rich stories. Design research and data storytelling are used extensively in management consulting, product and service design, marketing strategy, sustainability, communications, organizational development, etc., as deep insight into people’s real-world behaviour is fundamental to business success.