RSM2518H: Special Topics in Marketing

Service Design: Innovating Service-Based Organizations — in this course, you will learn how service designers take a human-centered approach to researching and designing solutions. Service Design is a subset of design disciplines that takes an action-oriented approach to co-design solutions with customers, citizens, or end-users. Service Design methodologies help us understand key pain points and preferences and prototype solutions based on the needs of actual consumers. You will learn and practice service design techniques on an applied team project, developing compelling insights, co-designing and implementing an omni-channel solution. Service Design methods are being rapidly adopted by technology start-ups, management consultancies, governments, software developers, AI/ML, marketing, sustainability, communications, organizational development specialists, as designing desirable and usable services is fundamental to business success.

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St. George