This unique Business Design Fundamentals course introduces students to the most prolific design practices and methods used in business decision-making today. Through a combination of lectures and experiential learning activities, students will gain an understanding of design's growing impact on business — particularly on customer-centred innovation development and management. This foundational course is a prerequisite for RSM2524H Business Design Practicum (Corporate Consulting Challenge) and is strongly recommended as preparation for RSM2516H Design Research and Data Storytelling, and for those intending to graduate with a Business Design Major. This course will challenge you to navigate uncertainty, sample qualitative research methods, design techniques and collaborate in solving real, yet case-based business challenges over an intensive six weeks.