This practicum course is aimed at students who are interested in understanding design's role in business innovation and applying design principles and methods as marketers, strategists, and consultants. The course focuses on using human-centred design (a.k.a. stakeholder-centred design) methods and developing a strategic and creative mindset to navigate the uncertainties of business innovation. This class offers an in-person studio experience and field-based research activities and discussions with a real business challenge sponsor. It involves a combination of instructor-led, peer-to-peer and team-based learning and knowledge exchange. This course will expose you to uncertainty, while encouraging you to creatively and collaboratively solve business problems.