RSM3054H: Current Topics in Consumer Behaviour

The primary goal of this course is to introduce students to current topics in consumer behaviour. The course covers a variety of papers from extant literature in marketing and psychology, with the goal to help students get a better appreciation of some important research questions on consumer psychology and decision making, as well as to give them a deeper understanding of the techniques that could be employed to study them. Each week we will read a number of papers on a different topic that include foundational/classic papers to get a good grasp on the background about the topic as well as a range of recent papers examining more contemporary issues. The course aims to give students an appreciation of the importance of the theory and empirical investigation as well as to help them explore potential research topics for their dissertation.

0.50
St. George