Special Topics Subtitle: Artificial Intelligence in Healthcare Marketing

This course will discuss the potential impact of artificial intelligence (AI) on the healthcare sector. The emphasis will be on recent advances in AI and which aspects of the healthcare workflow are most likely to be affected. The central insight is that recent advances in AI can be recast as a drop in the cost of prediction. Cheaper prediction will also impact the value of other things, increasing the value of complements (data, judgment, and action). These complements create opportunities to transform the healthcare system. Particular attention will be given to the role of human judgment as AI takes over many tasks currently done by humans.