Innovation is the key for the long term prosperity of any economy, and fosters both growth and competitiveness of corporations within mature industries.

The management of innovation is commonly related to the impact of technology on the company’s offering, and it is frequently associated to the management of the R&D departments.

Both academic research and business cases have demonstrated that innovation is, most of all, a crucial competence to be nurtured within organizations, and the output of the synergic design of dedicated processes, organizational structures, roles and methodologies.

The goal of this class is to enable a deep dive into the management of innovation, passing from the traditional and still effective product perspective, into a service perspective and getting finally to the new frontier of innovation management, which is the integrated design of business, product, and service as enablers of a targeted level of customer experience.