BTC1895H: Digital Health Marketing and Regulatory Compliance

This course gives students the foundation to engage with healthcare-related information disseminated from websites related to digital health. Product information in healthcare not only has to follow some basic concepts of website design and data collection, but must also be regulatory compliant with respect to such organizations as the Pharmaceutical Advertising Advisory Board (PAB). Students will explore key elements of website design for this purpose. Lastly, students will be exposed to social listening in health as a data gathering tool from web traffic.

0.50
Mississauga
In Class