This course is for students interested in the impact of technology on business, including digital marketing and technology entrepreneurship. Social media, search engines, mobile commerce, digital advertising, and online marketplaces are impacting competition for all firms, large and small. Drawing on some common themes across digital marketing platforms, we examine (i) how companies find and serve customers using digital tools, (ii) the kinds of digital products that companies offer, (iii) the role of distance in the customer-company relationship when information is digital, (iv) the locus of control of brand-related messages, (v) the concept of privacy, and (vi) the digital targeting of marketing tactics. Broadly, for each technological innovation, we will emphasize what is different, and what is not, for consumers, and for the production, distribution, and communication of goods and services.