In this course, you will learn about design research and how to collect narrative data, discover patterns, and develop insights and strategies. Design research is a subset of qualitative research that combines ethnography (studying people through rigorous observation and in-depth interviewing) with collaborative design. Design research methodologies help us get beyond the obvious to understand what is really driving behavior. You will learn and practice ethnography to develop compelling insights, design to test your hypotheses, and visual analysis tools to tell insightful stories. Design research and data storytelling are used extensively in management consulting, product and service design, marketing strategy, sustainability, communications, organizational development, etc., because deep understanding of people is fundamental to business success.