AI is transforming marketing. The purpose of this course is to prepare you for the changes to come. To do so, this course first examines the previous transformation of marketing that occurred with the rise of the internet, exploring changes in advertising, pricing, products, and channels, and the rise of platforms. The course then turns to AI, explaining the various ways it is likely to change the practice of marketing. Deliverables will emphasize the use of AI tools to build high-quality marketing products.