This course introduces students to the practical tools and methods of UX design in three main areas: discovery, design, and evaluation. Students work on an end-to-end design thinking project in a studio setting, in which they engage in active learning, peer critique, storytelling, and collaboration.
Tools and methods for discovery may include competitor analyses, requirements gathering, interviews, surveys, thematic analysis, personas, and empathy mapping. Tools and methods for design may include sketching, ideation, task and user flows, wireframing, and prototyping. Tools and methods for evaluation may include task analyses, usability testing, observation, and expert review.
Lenses and approaches may include ethical research and design, Lean UX, exploration and refinement, strategy and prioritization, design fidelity, storytelling and presentation, portfolio building, and UX professional identities.